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Eyeforpharma emarketing Berlin 2010 take-away No. 5: Social Media – essential but impossible?

Now we’ve got over the whole “do doctors use the internet” thing (see post 1 in this series) we are asking “do doctor’s really use social media?”. Well according to Meredith Ressi from Manhattan Research, 74% of doctors in the

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Eyeforpharma emarketing Berlin 2010 take-away No. 4: Regulators don’t always say No

Delegates from last year’s eyeforpharma eMarketing Europe had indicated that more insight into the thinking of regulators would be very helpful, so Heather Simmonds of the UK’s Prescriptions Code of Practice Authority bravely took the stage to discuss the changing

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by Kay Wesley of Kanga Health Ltd

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