Blog Archives

Build or Partner for Customer Relationships?

Develop your own website or connect via trusted 3rd party platforms? This was a central theme at the recent eyeforpharma Marketing Customer Innovation Europe conference in London. The round table I was chairing saw strong views for each ‘side’. Those

Tagged with: , ,
Posted in pharma, Websites

The 5 ‘C’s of Social Media Engagement

With Facebook topping a billion members and every news story having a hashtag, social media is embedded in everyday life.  Pharmaceutical companies are already using these channels but enthusiasm for them, the quality of execution and success rates are varied.

Tagged with: ,
Posted in Marketing, pharma, Social Media

New Year Resolutions for the Head of Digital Number 4: Get the Right Partner

This is my fourth and final resolution.  Full list is in my first post. When I first became digital leader in a pharma company many years ago, I wanted to appoint a global agency to work with all our brands

Tagged with: , ,
Posted in CRM, Marketing, pharma, Websites

Eyeforpharma emarketing Berlin 2010 take-away No. 5: Social Media – essential but impossible?

Now we’ve got over the whole “do doctors use the internet” thing (see post 1 in this series) we are asking “do doctor’s really use social media?”. Well according to Meredith Ressi from Manhattan Research, 74% of doctors in the

Tagged with: , ,
Posted in Uncategorized

Eyeforpharma emarketing Berlin 2010 take-away No. 4: Regulators don’t always say No

Delegates from last year’s eyeforpharma eMarketing Europe had indicated that more insight into the thinking of regulators would be very helpful, so Heather Simmonds of the UK’s Prescriptions Code of Practice Authority bravely took the stage to discuss the changing

Tagged with: , ,
Posted in Marketing

Eyeforpharma eMarketing 2010 Berlin take-away No. 3: The basics are still important

In my last post I talked about providing good customer service being of paramount importance.  The first, most obvious way to serve your customer is to give them what they want when they ask for it.  These days we “ask”

Tagged with: ,
Posted in Marketing, Search, Websites

Eyeforpharma eMarketing 2010 Berlin take-away No. 2: Customer service has arrived

Just as other industries have been forced by customer attitudes, commoditised products and squeezing margins to focus on the customer needs instead of product features, so pharma must now.  And digital channels mean our customers are butterflies: alternative content, messages,

Tagged with: ,
Posted in Marketing
by Kay Wesley of Kanga Health Ltd

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 65 other followers

Share this blog
Bookmark and Share
Categories

Error: Twitter did not respond. Please wait a few minutes and refresh this page.