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My top 5 take-aways from eyeforpharma eMarketing 2010 Berlin

With nearly 300 other pharma marketers and communicators I turned up in a chilly Berlin last week to attend eyeforpharma’s 5th Annual eMarketing Europe Summit.  There was a cautiously optimistic mood about the place, a sense that we’ve moved from

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Posted in Marketing

Why pharma should stop worrying about Web 2.0

Now there’s a thing.  Shouldn’t you worry about Web 2.0, when that means all your customers are talking and gossiping and complaining about your brand/company, without anyone listening/checking/correcting them?  What’s going on?   Aren’t all the experts telling us that reputations

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Posted in CRM, Marketing, Websites

What will Pharma Marketing and Medcomms be like in 2020?

The media have spent a week or three looking at the ‘noughties’ and marvelling at how far we’ve come, but we ain’t seen nothin’ yet in the digital revolution. There are massive changes happening in our society, relationships with corporations

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Posted in CRM, Marketing
by Kay Wesley of Kanga Health Ltd

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