Develop your own website or connect via trusted 3rd party platforms? This was a central theme at the recent eyeforpharma Marketing Customer Innovation Europe conference in London. The round table I was chairing saw strong views for each ‘side’. Those…
Blog Archives
My 10 key takeaways from eyeforpharma Barcelona 2018
I sensed an atmosphere of determined optimism mixed with uncertainty. I heard diverse speakers from industry and beyond. This year’s eyeforpharma heralded some deep shifts, bringing together those working to remodel the industry with patients at the centre. Here are…
New Year Resolutions for the Head of Digital Number 4: Get the Right Partner
This is my fourth and final resolution. Full list is in my first post. When I first became digital leader in a pharma company many years ago, I wanted to appoint a global agency to work with all our brands…
5 things I’d like to hear from pharma marketers in 2011
1. Digital is a core skill-set required for all marketers in our organisation. In FMCG, in banking, in the media, this has been true for years. But in pharma we still seem to think that the eMarketing person “over there” will…
Eyeforpharma emarketing Berlin 2010 take-away No. 4: Regulators don’t always say No
Delegates from last year’s eyeforpharma eMarketing Europe had indicated that more insight into the thinking of regulators would be very helpful, so Heather Simmonds of the UK’s Prescriptions Code of Practice Authority bravely took the stage to discuss the changing…
Eyeforpharma eMarketing 2010 Berlin take-away No. 3: The basics are still important
In my last post I talked about providing good customer service being of paramount importance. The first, most obvious way to serve your customer is to give them what they want when they ask for it. These days we “ask”…
Eyeforpharma eMarketing 2010 Berlin take-away No. 2: Customer service has arrived
Just as other industries have been forced by customer attitudes, commoditised products and squeezing margins to focus on the customer needs instead of product features, so pharma must now. And digital channels mean our customers are butterflies: alternative content, messages,…
My top 5 take-aways from eyeforpharma eMarketing 2010 Berlin
With nearly 300 other pharma marketers and communicators I turned up in a chilly Berlin last week to attend eyeforpharma’s 5th Annual eMarketing Europe Summit. There was a cautiously optimistic mood about the place, a sense that we’ve moved from…
Why pharma should stop worrying about Web 2.0
Now there’s a thing. Shouldn’t you worry about Web 2.0, when that means all your customers are talking and gossiping and complaining about your brand/company, without anyone listening/checking/correcting them? What’s going on? Aren’t all the experts telling us that reputations…
What will Pharma Marketing and Medcomms be like in 2020?
The media have spent a week or three looking at the ‘noughties’ and marvelling at how far we’ve come, but we ain’t seen nothin’ yet in the digital revolution. There are massive changes happening in our society, relationships with corporations…
Bytesize Pharma 