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My 10 key takeaways from eyeforpharma Barcelona 2018

I sensed an atmosphere of determined optimism mixed with uncertainty. I heard diverse speakers from industry and beyond. This year’s eyeforpharma heralded some deep shifts, bringing together those working to remodel the industry with patients at the centre. Here are

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Posted in CRM, Marketing, pharma, Uncategorized, Websites

New Year Resolutions for the Head of Digital Number 4: Get the Right Partner

This is my fourth and final resolution.  Full list is in my first post. When I first became digital leader in a pharma company many years ago, I wanted to appoint a global agency to work with all our brands

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Posted in CRM, Marketing, pharma, Websites

5 things I’d like to hear from pharma marketers in 2011

1.  Digital is a core skill-set required for all marketers in our organisation. In FMCG, in banking, in the media, this has been true for years. But in pharma we still seem to think that the eMarketing person “over there” will

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Posted in Marketing

Eyeforpharma emarketing Berlin 2010 take-away No. 4: Regulators don’t always say No

Delegates from last year’s eyeforpharma eMarketing Europe had indicated that more insight into the thinking of regulators would be very helpful, so Heather Simmonds of the UK’s Prescriptions Code of Practice Authority bravely took the stage to discuss the changing

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Posted in Marketing

Eyeforpharma eMarketing 2010 Berlin take-away No. 3: The basics are still important

In my last post I talked about providing good customer service being of paramount importance.  The first, most obvious way to serve your customer is to give them what they want when they ask for it.  These days we “ask”

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Posted in Marketing, Search, Websites

Eyeforpharma eMarketing 2010 Berlin take-away No. 2: Customer service has arrived

Just as other industries have been forced by customer attitudes, commoditised products and squeezing margins to focus on the customer needs instead of product features, so pharma must now.  And digital channels mean our customers are butterflies: alternative content, messages,

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Posted in Marketing

My top 5 take-aways from eyeforpharma eMarketing 2010 Berlin

With nearly 300 other pharma marketers and communicators I turned up in a chilly Berlin last week to attend eyeforpharma’s 5th Annual eMarketing Europe Summit.  There was a cautiously optimistic mood about the place, a sense that we’ve moved from

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Posted in Marketing
by Kay Wesley of Kanga Health Ltd

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