There were three themes that emerged for me from this year’s eyeforpharma (#efp) eMarketing Europe in Munich in early March and I’ll write about them in my next 3 posts. First, there was a sense of “where are we on…
Bytesize Pharma
Reflections on the digital transformation of the pharmaceutical industry
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Why not Wikipedia?
Wikipedia is “The Elephant in the Room” for the pharmaceutical industry – large, dominant and highly visible, but we are mostly ignoring it and consequently it is out-of-date. Our stakeholders – physicians and patients – however, depend on it. Surely as an information-rich industry, in the interests of better patient care, we should considering how we can improve this, the largest and some would say most influential collection of human knowlege the world has ever seen?
Eyeforpharma eMarketing 2010 Berlin take-away No. 3: The basics are still important
In my last post I talked about providing good customer service being of paramount importance. The first, most obvious way to serve your customer is to give them what they want when they ask for it. These days we “ask”…
Why pharma should stop worrying about Web 2.0
Now there’s a thing. Shouldn’t you worry about Web 2.0, when that means all your customers are talking and gossiping and complaining about your brand/company, without anyone listening/checking/correcting them? What’s going on? Aren’t all the experts telling us that reputations…
