Blog Archives

Build or Partner for Customer Relationships?

Develop your own website or connect via trusted 3rd party platforms? This was a central theme at the recent eyeforpharma Marketing Customer Innovation Europe conference in London. The round table I was chairing saw strong views for each ‘side’. Those

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Posted in pharma, Websites

My 10 key takeaways from eyeforpharma Barcelona 2018

I sensed an atmosphere of determined optimism mixed with uncertainty. I heard diverse speakers from industry and beyond. This year’s eyeforpharma heralded some deep shifts, bringing together those working to remodel the industry with patients at the centre. Here are

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Posted in CRM, Marketing, pharma, Uncategorized, Websites

Bring back the website

Check out the statements below.  Familiar? We tried a website with brand <x>, and it didn’t work, so we’re not going to build another’. ‘We have got too many websites; we need to reduce the number’. ‘We created this website

Posted in Marketing, Search, Websites

New Year Resolutions for the Head of Digital Number 4: Get the Right Partner

This is my fourth and final resolution.  Full list is in my first post. When I first became digital leader in a pharma company many years ago, I wanted to appoint a global agency to work with all our brands

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Posted in CRM, Marketing, pharma, Websites

New Year Resolutions for the Head of Digital Number 3: Get the Process Right

This is the third of my New Year Resolutions.  Full list is in my first post. One thing we do pretty well in the pharma industry is define processes.  We have Standard Operating Procedures for everything, from good laboratory practice

Posted in Marketing, mobile, pharma, Social Media, Uncategorized, Websites

New Year Resolutions for the Head of Digital – Number 1: Get the Platform Right

Pharmaceutical companies are starting to look beyond recession and investing in innovation again.  Many are expanding their international customer excellence teams or even appointing a Global or Regional Head of Digital or Head of Multichannel for the first time in 2013. Where

Posted in CRM, Marketing, pharma, Websites

8 Pharma takeaways from iStrategy

I had a good two days at iStrategy London this week with Complete Digital colleague @mariaatomaca.   The event was at Chelsea Football Club so the mood was up-beat in the venue generally (as you might expect) and it was good

Posted in CRM, Marketing, mobile, Social Media, Websites

The Digital Maturity Curve – where is your brand? #efp reflections Part 1

There were three themes that emerged for me from this year’s eyeforpharma (#efp) eMarketing Europe in Munich in early March and I’ll write about them in my next 3 posts. First, there was a sense of “where are we on

Posted in CRM, Marketing, Search, Social Media, Websites

Why not Wikipedia?

Wikipedia is “The Elephant in the Room” for the pharmaceutical industry – large, dominant and highly visible, but we are mostly ignoring it and consequently it is out-of-date. Our stakeholders – physicians and patients – however, depend on it. Surely as an information-rich industry, in the interests of better patient care, we should considering how we can improve this, the largest and some would say most influential collection of human knowlege the world has ever seen?

Posted in Search, Social Media, Uncategorized, Websites

Eyeforpharma eMarketing 2010 Berlin take-away No. 3: The basics are still important

In my last post I talked about providing good customer service being of paramount importance.  The first, most obvious way to serve your customer is to give them what they want when they ask for it.  These days we “ask”

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Posted in Marketing, Search, Websites

Why pharma should stop worrying about Web 2.0

Now there’s a thing.  Shouldn’t you worry about Web 2.0, when that means all your customers are talking and gossiping and complaining about your brand/company, without anyone listening/checking/correcting them?  What’s going on?   Aren’t all the experts telling us that reputations

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Posted in CRM, Marketing, Websites
by Kay Wesley of Kanga Health Ltd

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