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My 10 key takeaways from eyeforpharma Barcelona 2018

I sensed an atmosphere of determined optimism mixed with uncertainty. I heard diverse speakers from industry and beyond. This year’s eyeforpharma heralded some deep shifts, bringing together those working to remodel the industry with patients at the centre. Here are

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Posted in CRM, Marketing, pharma, Uncategorized, Websites

4 things I learnt at eyeforpharma Barcelona

Last month’s annual eyeforpharma Barcelona saw marketing and medical affairs leaders gather to discuss how they are engaging their customers. For me, the 4 themes of collaboration, patient centricity, ‘succeeding in failing’ and gender equality emerged. Here’s what I came

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The Future of Digital Marketing – Pharma Takeaways

I attended eConsultancy’s Future of Digital Marketing Conference this month, feeling like I was playing truant from my usual pharma industry to learn what’s happening ‘out there’ in the less-regulated ‘real world’.  However, some of the challenges discussed were very

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eyeforpharma London – Marketing 101

Here are my takeaways from the recent eyeforpharma Multichannel Marketing Summit in London. It was an interesting and stimulating discussion, yet a lot of the points made came down to Marketing 101: Start with the Customer Develop a Marketing Strategy

Posted in Marketing, mobile, pharma, Uncategorized

New Year Resolutions for the Head of Digital Number 3: Get the Process Right

This is the third of my New Year Resolutions.  Full list is in my first post. One thing we do pretty well in the pharma industry is define processes.  We have Standard Operating Procedures for everything, from good laboratory practice

Posted in Marketing, mobile, pharma, Social Media, Uncategorized, Websites

Why not Wikipedia?

Wikipedia is “The Elephant in the Room” for the pharmaceutical industry – large, dominant and highly visible, but we are mostly ignoring it and consequently it is out-of-date. Our stakeholders – physicians and patients – however, depend on it. Surely as an information-rich industry, in the interests of better patient care, we should considering how we can improve this, the largest and some would say most influential collection of human knowlege the world has ever seen?

Posted in Search, Social Media, Uncategorized, Websites

Eyeforpharma emarketing Berlin 2010 take-away No. 5: Social Media – essential but impossible?

Now we’ve got over the whole “do doctors use the internet” thing (see post 1 in this series) we are asking “do doctor’s really use social media?”. Well according to Meredith Ressi from Manhattan Research, 74% of doctors in the

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by Kay Wesley of Kanga Health Ltd

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