Blog Archives

Why not Wikipedia?

Wikipedia is “The Elephant in the Room” for the pharmaceutical industry – large, dominant and highly visible, but we are mostly ignoring it and consequently it is out-of-date. Our stakeholders – physicians and patients – however, depend on it. Surely as an information-rich industry, in the interests of better patient care, we should considering how we can improve this, the largest and some would say most influential collection of human knowlege the world has ever seen?

Posted in Search, Social Media, Uncategorized, Websites

Everyone else is doing it – can pharma communicate in 140 characters?

This week I attended @jeffpulver‘s 140Conf in London.  It was a one-day event dedicated to Twitter, as the name implies.    The day consisted of 35 short sharp presentations, with presenters hurried off the stage to loud music at the end

Posted in Social Media
by Kay Wesley of Kanga Health Ltd

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