Report on Pharma Social Media Conference 2018 It would be an exaggeration to say we are already surrounded by brilliant examples of pharma using social media to meet patients’ needs. But at the international Pharma Social Media Conference last week…
Blog Archives
The 5 ‘C’s of Social Media Engagement
With Facebook topping a billion members and every news story having a hashtag, social media is embedded in everyday life. Pharmaceutical companies are already using these channels but enthusiasm for them, the quality of execution and success rates are varied.…
Pharma Social Media & eMarketing Forum take-aways
Last week (6-7 June) was GLC’s Social Media and eMarketing in Pharma Forum in Frankfurt. It brought together 60 pharma industry professionals for an engaging and interactive session. Here are my own personal take-aways: Medicine is a majority digital-native community…
New Year Resolutions for the Head of Digital Number 3: Get the Process Right
This is the third of my New Year Resolutions. Full list is in my first post. One thing we do pretty well in the pharma industry is define processes. We have Standard Operating Procedures for everything, from good laboratory practice…
8 Pharma takeaways from iStrategy
I had a good two days at iStrategy London this week with Complete Digital colleague @mariaatomaca. The event was at Chelsea Football Club so the mood was up-beat in the venue generally (as you might expect) and it was good…
Digital Healthcare 2016: #efp reflections Part 2
Digital healthcare in 2016 – The Patient is Dead, Long Live the Person! GPs are Healthcare Brokers. The Pharmaceutical Industry and Health Ambassadors partner for better outcomes.
Posted in Marketing, Social Media
The Digital Maturity Curve – where is your brand? #efp reflections Part 1
There were three themes that emerged for me from this year’s eyeforpharma (#efp) eMarketing Europe in Munich in early March and I’ll write about them in my next 3 posts. First, there was a sense of “where are we on…
Why not Wikipedia?
Wikipedia is “The Elephant in the Room” for the pharmaceutical industry – large, dominant and highly visible, but we are mostly ignoring it and consequently it is out-of-date. Our stakeholders – physicians and patients – however, depend on it. Surely as an information-rich industry, in the interests of better patient care, we should considering how we can improve this, the largest and some would say most influential collection of human knowlege the world has ever seen?
Everyone else is doing it – can pharma communicate in 140 characters?
This week I attended @jeffpulver‘s 140Conf in London. It was a one-day event dedicated to Twitter, as the name implies. The day consisted of 35 short sharp presentations, with presenters hurried off the stage to loud music at the end…
Posted in Social Media
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