Check out the statements below. Familiar? We tried a website with brand <x>, and it didn’t work, so we’re not going to build another’. ‘We have got too many websites; we need to reduce the number’. ‘We created this website…
Blog Archives
The Digital Maturity Curve – where is your brand? #efp reflections Part 1
There were three themes that emerged for me from this year’s eyeforpharma (#efp) eMarketing Europe in Munich in early March and I’ll write about them in my next 3 posts. First, there was a sense of “where are we on…
Why not Wikipedia?
Wikipedia is “The Elephant in the Room” for the pharmaceutical industry – large, dominant and highly visible, but we are mostly ignoring it and consequently it is out-of-date. Our stakeholders – physicians and patients – however, depend on it. Surely as an information-rich industry, in the interests of better patient care, we should considering how we can improve this, the largest and some would say most influential collection of human knowlege the world has ever seen?
Eyeforpharma eMarketing 2010 Berlin take-away No. 3: The basics are still important
In my last post I talked about providing good customer service being of paramount importance. The first, most obvious way to serve your customer is to give them what they want when they ask for it. These days we “ask”…
Why pharma needs to stop saying “I can’t”
One thing that irks me a little is that when I Google my name (go on, admit it, you’ve done it too) the number one result is not me, but another Kay Wesley from London. The “other Kay” is a homeopathic practitioner,…
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