Here are my takeaways from the recent eyeforpharma Multichannel Marketing Summit in London. It was an interesting and stimulating discussion, yet a lot of the points made came down to Marketing 101: Start with the Customer Develop a Marketing Strategy…
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New Year Resolutions for the Head of Digital Number 3: Get the Process Right
This is the third of my New Year Resolutions. Full list is in my first post. One thing we do pretty well in the pharma industry is define processes. We have Standard Operating Procedures for everything, from good laboratory practice…
8 Pharma takeaways from iStrategy
I had a good two days at iStrategy London this week with Complete Digital colleague @mariaatomaca. The event was at Chelsea Football Club so the mood was up-beat in the venue generally (as you might expect) and it was good…
App-athy and the Wild West: eyeforpharma Mobile Strategies London Dec 2011 (#e4p)
At last week’s excellent eyeforpharma Mobile Strategies event in London (1-2 December) there was an interesting dichotomy between how embedded ‘mobile’ seems to be the lives of the delegates and how far from embedded it is in our professional communication strategies. …
Bytesize Pharma 