Blog Archives

eyeforpharma London – Marketing 101

Here are my takeaways from the recent eyeforpharma Multichannel Marketing Summit in London. It was an interesting and stimulating discussion, yet a lot of the points made came down to Marketing 101: Start with the Customer Develop a Marketing Strategy

Posted in Marketing, mobile, pharma, Uncategorized

New Year Resolutions for the Head of Digital Number 3: Get the Process Right

This is the third of my New Year Resolutions.  Full list is in my first post. One thing we do pretty well in the pharma industry is define processes.  We have Standard Operating Procedures for everything, from good laboratory practice

Posted in Marketing, mobile, pharma, Social Media, Uncategorized, Websites

8 Pharma takeaways from iStrategy

I had a good two days at iStrategy London this week with Complete Digital colleague @mariaatomaca.   The event was at Chelsea Football Club so the mood was up-beat in the venue generally (as you might expect) and it was good

Posted in CRM, Marketing, mobile, Social Media, Websites

App-athy and the Wild West: eyeforpharma Mobile Strategies London Dec 2011 (#e4p)

At last week’s excellent eyeforpharma Mobile Strategies event in London (1-2 December) there was an interesting dichotomy between how embedded ‘mobile’ seems to be the lives of the delegates and how far from embedded it is in our professional communication strategies. 

Posted in CRM, Marketing, mobile
by Kay Wesley of Kanga Health Ltd

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 65 other followers

Share this blog
Bookmark and Share
Categories