Report on Pharma Social Media Conference 2018 It would be an exaggeration to say we are already surrounded by brilliant examples of pharma using social media to meet patients’ needs. But at the international Pharma Social Media Conference last week…
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My 10 key takeaways from eyeforpharma Barcelona 2018
I sensed an atmosphere of determined optimism mixed with uncertainty. I heard diverse speakers from industry and beyond. This year’s eyeforpharma heralded some deep shifts, bringing together those working to remodel the industry with patients at the centre. Here are…
Bring back the website
Check out the statements below. Familiar? We tried a website with brand <x>, and it didn’t work, so we’re not going to build another’. ‘We have got too many websites; we need to reduce the number’. ‘We created this website…
Eyeforpharma Barcelona 2015 – the Tipping Point?
There are a few themes we have been discussing in the pharmaceutical industry for a long time. The transformation of our businesses for a digital world. The need to put the patient at the centre of everything we do. The…
eyeforpharma London – Marketing 101
Here are my takeaways from the recent eyeforpharma Multichannel Marketing Summit in London. It was an interesting and stimulating discussion, yet a lot of the points made came down to Marketing 101: Start with the Customer Develop a Marketing Strategy…
DigiPharm 2013: Sex, Drugs and Rolls Royces
This year’s DigiPharm in London had a different vibe to previous meetings. People have stopped talking about digital as ‘the future’ (finally!) and are getting down to business, looking at the detail of how we should be executing in these…
The 5 ‘C’s of Social Media Engagement
With Facebook topping a billion members and every news story having a hashtag, social media is embedded in everyday life. Pharmaceutical companies are already using these channels but enthusiasm for them, the quality of execution and success rates are varied.…
Pharma Social Media & eMarketing Forum take-aways
Last week (6-7 June) was GLC’s Social Media and eMarketing in Pharma Forum in Frankfurt. It brought together 60 pharma industry professionals for an engaging and interactive session. Here are my own personal take-aways: Medicine is a majority digital-native community…
New Year Resolutions for the Head of Digital Number 4: Get the Right Partner
This is my fourth and final resolution. Full list is in my first post. When I first became digital leader in a pharma company many years ago, I wanted to appoint a global agency to work with all our brands…
New Year Resolutions for the Head of Digital Number 3: Get the Process Right
This is the third of my New Year Resolutions. Full list is in my first post. One thing we do pretty well in the pharma industry is define processes. We have Standard Operating Procedures for everything, from good laboratory practice…
New Year Resolutions for the Head of Digital – Number 2: Get the People Right
This is the second of my New Year Resolutions. Full list is in my first post. This is possibly the most difficult of our resolutions because it involves skills, behaviours and mind set. I remember some years ago in a…
New Year Resolutions for the Head of Digital – Number 1: Get the Platform Right
Pharmaceutical companies are starting to look beyond recession and investing in innovation again. Many are expanding their international customer excellence teams or even appointing a Global or Regional Head of Digital or Head of Multichannel for the first time in 2013. Where…
Inertia – the pantomime villain of pharma digital
At eyeforpharma eMarketing and Mobile this year my team and I had a serious message that we conveyed in a not-so-serious way, with a few sprinkles of fairy dust. The question we were trying to answer was: What makes embracing…
8 Pharma takeaways from iStrategy
I had a good two days at iStrategy London this week with Complete Digital colleague @mariaatomaca. The event was at Chelsea Football Club so the mood was up-beat in the venue generally (as you might expect) and it was good…
Why your pharma brand doesn’t need a digital strategy in 2012
Last year my New Year post was 5 things I’d like to hear from pharma marketers in 2011, and you may like to know I’ve heard 4 of the 5. (I’ll leave you to guess the one I haven’t heard…
App-athy and the Wild West: eyeforpharma Mobile Strategies London Dec 2011 (#e4p)
At last week’s excellent eyeforpharma Mobile Strategies event in London (1-2 December) there was an interesting dichotomy between how embedded ‘mobile’ seems to be the lives of the delegates and how far from embedded it is in our professional communication strategies. …
How can pharma cross the Digital Chasm?
How can pharma cross the Digital Chasm? Once upon a time, an HR Director in a large organisation was trying to place me in the pigeonholes of corporate life. Jolly as one is when the focus is “all about me”,…
Posted in Marketing
Digital Healthcare 2016: #efp reflections Part 2
Digital healthcare in 2016 – The Patient is Dead, Long Live the Person! GPs are Healthcare Brokers. The Pharmaceutical Industry and Health Ambassadors partner for better outcomes.
Posted in Marketing, Social Media
The Digital Maturity Curve – where is your brand? #efp reflections Part 1
There were three themes that emerged for me from this year’s eyeforpharma (#efp) eMarketing Europe in Munich in early March and I’ll write about them in my next 3 posts. First, there was a sense of “where are we on…
5 things I’d like to hear from pharma marketers in 2011
1. Digital is a core skill-set required for all marketers in our organisation. In FMCG, in banking, in the media, this has been true for years. But in pharma we still seem to think that the eMarketing person “over there” will…
My takeaways from the PharmaBrand Summit
Last week’s PharmaBrand Summit in Monaco was attended by about 120 senior pharmaceutical industry experts from companies and agencies. This summit is about key trends in the market and how the industry is responding. Over the 3 days, four themes…
Posted in Marketing
Eyeforpharma emarketing Berlin 2010 take-away No. 4: Regulators don’t always say No
Delegates from last year’s eyeforpharma eMarketing Europe had indicated that more insight into the thinking of regulators would be very helpful, so Heather Simmonds of the UK’s Prescriptions Code of Practice Authority bravely took the stage to discuss the changing…
Eyeforpharma eMarketing 2010 Berlin take-away No. 3: The basics are still important
In my last post I talked about providing good customer service being of paramount importance. The first, most obvious way to serve your customer is to give them what they want when they ask for it. These days we “ask”…
Eyeforpharma eMarketing 2010 Berlin take-away No. 2: Customer service has arrived
Just as other industries have been forced by customer attitudes, commoditised products and squeezing margins to focus on the customer needs instead of product features, so pharma must now. And digital channels mean our customers are butterflies: alternative content, messages,…
My top 5 take-aways from eyeforpharma eMarketing 2010 Berlin
With nearly 300 other pharma marketers and communicators I turned up in a chilly Berlin last week to attend eyeforpharma’s 5th Annual eMarketing Europe Summit. There was a cautiously optimistic mood about the place, a sense that we’ve moved from…
Why pharma should stop worrying about Web 2.0
Now there’s a thing. Shouldn’t you worry about Web 2.0, when that means all your customers are talking and gossiping and complaining about your brand/company, without anyone listening/checking/correcting them? What’s going on? Aren’t all the experts telling us that reputations…
What will Pharma Marketing and Medcomms be like in 2020?
The media have spent a week or three looking at the ‘noughties’ and marvelling at how far we’ve come, but we ain’t seen nothin’ yet in the digital revolution. There are massive changes happening in our society, relationships with corporations…
Bytesize Pharma 