Blog Archives

Eyeforpharma Barcelona 2015 – the Tipping Point?

There are a few themes we have been discussing in the pharmaceutical industry for a long time. The transformation of our businesses for a digital world. The need to put the patient at the centre of everything we do. The

Posted in CRM, Marketing, pharma

eyeforpharma London – Marketing 101

Here are my takeaways from the recent eyeforpharma Multichannel Marketing Summit in London. It was an interesting and stimulating discussion, yet a lot of the points made came down to Marketing 101: Start with the Customer Develop a Marketing Strategy

Posted in Marketing, mobile, pharma, Uncategorized

DigiPharm 2013: Sex, Drugs and Rolls Royces

This year’s DigiPharm in London had a different vibe to previous meetings.  People have stopped talking about digital as ‘the future’ (finally!) and are getting down to business, looking at the detail of how we should be executing in these

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Posted in Marketing, pharma

The 5 ‘C’s of Social Media Engagement

With Facebook topping a billion members and every news story having a hashtag, social media is embedded in everyday life.  Pharmaceutical companies are already using these channels but enthusiasm for them, the quality of execution and success rates are varied.

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Posted in Marketing, pharma, Social Media

Pharma Social Media & eMarketing Forum take-aways

Last week (6-7 June) was GLC’s Social Media and eMarketing in Pharma Forum in Frankfurt. It brought together 60 pharma industry professionals for an engaging and interactive session. Here are my own personal take-aways: Medicine is a majority digital-native community

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Posted in Marketing, pharma, Social Media

New Year Resolutions for the Head of Digital Number 4: Get the Right Partner

This is my fourth and final resolution.  Full list is in my first post. When I first became digital leader in a pharma company many years ago, I wanted to appoint a global agency to work with all our brands

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Posted in CRM, Marketing, pharma, Websites

New Year Resolutions for the Head of Digital Number 3: Get the Process Right

This is the third of my New Year Resolutions.  Full list is in my first post. One thing we do pretty well in the pharma industry is define processes.  We have Standard Operating Procedures for everything, from good laboratory practice

Posted in Marketing, mobile, pharma, Social Media, Uncategorized, Websites
by Kay Wesley of Kanga Health Ltd

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