Develop your own website or connect via trusted 3rd party platforms? This was a central theme at the recent eyeforpharma Marketing Customer Innovation Europe conference in London. The round table I was chairing saw strong views for each ‘side’. Those…
Blog Archives
Pharma is Ready to be ‘Human’ in Social Media – and how I got blocked by Twitter!
Report on Pharma Social Media Conference 2018 It would be an exaggeration to say we are already surrounded by brilliant examples of pharma using social media to meet patients’ needs. But at the international Pharma Social Media Conference last week…
My 10 key takeaways from eyeforpharma Barcelona 2018
I sensed an atmosphere of determined optimism mixed with uncertainty. I heard diverse speakers from industry and beyond. This year’s eyeforpharma heralded some deep shifts, bringing together those working to remodel the industry with patients at the centre. Here are…
Eyeforpharma Barcelona 2015 – the Tipping Point?
There are a few themes we have been discussing in the pharmaceutical industry for a long time. The transformation of our businesses for a digital world. The need to put the patient at the centre of everything we do. The…
eyeforpharma London – Marketing 101
Here are my takeaways from the recent eyeforpharma Multichannel Marketing Summit in London. It was an interesting and stimulating discussion, yet a lot of the points made came down to Marketing 101: Start with the Customer Develop a Marketing Strategy…
DigiPharm 2013: Sex, Drugs and Rolls Royces
This year’s DigiPharm in London had a different vibe to previous meetings. People have stopped talking about digital as ‘the future’ (finally!) and are getting down to business, looking at the detail of how we should be executing in these…
The 5 ‘C’s of Social Media Engagement
With Facebook topping a billion members and every news story having a hashtag, social media is embedded in everyday life. Pharmaceutical companies are already using these channels but enthusiasm for them, the quality of execution and success rates are varied.…
Pharma Social Media & eMarketing Forum take-aways
Last week (6-7 June) was GLC’s Social Media and eMarketing in Pharma Forum in Frankfurt. It brought together 60 pharma industry professionals for an engaging and interactive session. Here are my own personal take-aways: Medicine is a majority digital-native community…
New Year Resolutions for the Head of Digital Number 4: Get the Right Partner
This is my fourth and final resolution. Full list is in my first post. When I first became digital leader in a pharma company many years ago, I wanted to appoint a global agency to work with all our brands…
New Year Resolutions for the Head of Digital Number 3: Get the Process Right
This is the third of my New Year Resolutions. Full list is in my first post. One thing we do pretty well in the pharma industry is define processes. We have Standard Operating Procedures for everything, from good laboratory practice…
New Year Resolutions for the Head of Digital – Number 2: Get the People Right
This is the second of my New Year Resolutions. Full list is in my first post. This is possibly the most difficult of our resolutions because it involves skills, behaviours and mind set. I remember some years ago in a…
New Year Resolutions for the Head of Digital – Number 1: Get the Platform Right
Pharmaceutical companies are starting to look beyond recession and investing in innovation again. Many are expanding their international customer excellence teams or even appointing a Global or Regional Head of Digital or Head of Multichannel for the first time in 2013. Where…
Inertia – the pantomime villain of pharma digital
At eyeforpharma eMarketing and Mobile this year my team and I had a serious message that we conveyed in a not-so-serious way, with a few sprinkles of fairy dust. The question we were trying to answer was: What makes embracing…
Bytesize Pharma 