Blog Archives

‘It’s opened my eyes to the possibilities of new diabetes treatments’ – Ed Snook on working for Kanga

Many of Kanga’s employees have health conditions themselves or are carers for those in their immediate families, and this helps us stay connected to what we do. Our Account Manager Ed Snook, who has Type I diabetes, has recently facilitated

Posted in Uncategorized

eyeforpharma Barcelona 2019 -takeaways

Eyeforpharma Barcelona took place last month and was the biggest yet.  Here are some of my thoughts and observations, a few weeks later but that is because I’ve been busy with efp follow-up opportunities! The exhibition hall was more vibrant

Posted in Uncategorized

Build or Partner for Customer Relationships?

Develop your own website or connect via trusted 3rd party platforms? This was a central theme at the recent eyeforpharma Marketing Customer Innovation Europe conference in London. The round table I was chairing saw strong views for each ‘side’. Those

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Posted in pharma, Websites

Pharma is Ready to be ‘Human’ in Social Media – and how I got blocked by Twitter!

Report on Pharma Social Media Conference 2018 It would be an exaggeration to say we are already surrounded by brilliant examples of pharma using social media to meet patients’ needs. But at the international Pharma Social Media Conference last week

Posted in Marketing, pharma, Social Media

My 10 key takeaways from eyeforpharma Barcelona 2018

I sensed an atmosphere of determined optimism mixed with uncertainty. I heard diverse speakers from industry and beyond. This year’s eyeforpharma heralded some deep shifts, bringing together those working to remodel the industry with patients at the centre. Here are

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Posted in CRM, Marketing, pharma, Uncategorized, Websites

4 things I learnt at eyeforpharma Barcelona

Last month’s annual eyeforpharma Barcelona saw marketing and medical affairs leaders gather to discuss how they are engaging their customers. For me, the 4 themes of collaboration, patient centricity, ‘succeeding in failing’ and gender equality emerged. Here’s what I came

Posted in Uncategorized

Bring back the website

Check out the statements below.  Familiar? We tried a website with brand <x>, and it didn’t work, so we’re not going to build another’. ‘We have got too many websites; we need to reduce the number’. ‘We created this website

Posted in Marketing, Search, Websites

Eyeforpharma Barcelona 2015 – the Tipping Point?

There are a few themes we have been discussing in the pharmaceutical industry for a long time. The transformation of our businesses for a digital world. The need to put the patient at the centre of everything we do. The

Posted in CRM, Marketing, pharma

The Future of Digital Marketing – Pharma Takeaways

I attended eConsultancy’s Future of Digital Marketing Conference this month, feeling like I was playing truant from my usual pharma industry to learn what’s happening ‘out there’ in the less-regulated ‘real world’.  However, some of the challenges discussed were very

Posted in Uncategorized

eyeforpharma London – Marketing 101

Here are my takeaways from the recent eyeforpharma Multichannel Marketing Summit in London. It was an interesting and stimulating discussion, yet a lot of the points made came down to Marketing 101: Start with the Customer Develop a Marketing Strategy

Posted in Marketing, mobile, pharma, Uncategorized

DigiPharm 2013: Sex, Drugs and Rolls Royces

This year’s DigiPharm in London had a different vibe to previous meetings.  People have stopped talking about digital as ‘the future’ (finally!) and are getting down to business, looking at the detail of how we should be executing in these

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Posted in Marketing, pharma

The 5 ‘C’s of Social Media Engagement

With Facebook topping a billion members and every news story having a hashtag, social media is embedded in everyday life.  Pharmaceutical companies are already using these channels but enthusiasm for them, the quality of execution and success rates are varied.

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Posted in Marketing, pharma, Social Media

Pharma Social Media & eMarketing Forum take-aways

Last week (6-7 June) was GLC’s Social Media and eMarketing in Pharma Forum in Frankfurt. It brought together 60 pharma industry professionals for an engaging and interactive session. Here are my own personal take-aways: Medicine is a majority digital-native community

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Posted in Marketing, pharma, Social Media

New Year Resolutions for the Head of Digital Number 4: Get the Right Partner

This is my fourth and final resolution.  Full list is in my first post. When I first became digital leader in a pharma company many years ago, I wanted to appoint a global agency to work with all our brands

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Posted in CRM, Marketing, pharma, Websites

New Year Resolutions for the Head of Digital Number 3: Get the Process Right

This is the third of my New Year Resolutions.  Full list is in my first post. One thing we do pretty well in the pharma industry is define processes.  We have Standard Operating Procedures for everything, from good laboratory practice

Posted in Marketing, mobile, pharma, Social Media, Uncategorized, Websites

New Year Resolutions for the Head of Digital – Number 2: Get the People Right

This is the second of my New Year Resolutions.  Full list is in my first post. This is possibly the most difficult of our resolutions because it involves skills, behaviours and mind set.  I remember some years ago in a

Posted in CRM, Marketing, pharma

New Year Resolutions for the Head of Digital – Number 1: Get the Platform Right

Pharmaceutical companies are starting to look beyond recession and investing in innovation again.  Many are expanding their international customer excellence teams or even appointing a Global or Regional Head of Digital or Head of Multichannel for the first time in 2013. Where

Posted in CRM, Marketing, pharma, Websites

Inertia – the pantomime villain of pharma digital

At eyeforpharma eMarketing and Mobile this year my team and I had a serious message that we conveyed in a not-so-serious way, with a few sprinkles of fairy dust.  The question we were trying to answer was: What makes embracing

Posted in Marketing, pharma

8 Pharma takeaways from iStrategy

I had a good two days at iStrategy London this week with Complete Digital colleague @mariaatomaca.   The event was at Chelsea Football Club so the mood was up-beat in the venue generally (as you might expect) and it was good

Posted in CRM, Marketing, mobile, Social Media, Websites

Why your pharma brand doesn’t need a digital strategy in 2012

Last year my New Year post was 5 things I’d like to hear from pharma marketers in 2011, and you may like to know I’ve heard 4 of the 5.  (I’ll leave you to guess the one I haven’t heard

Posted in CRM, Marketing

App-athy and the Wild West: eyeforpharma Mobile Strategies London Dec 2011 (#e4p)

At last week’s excellent eyeforpharma Mobile Strategies event in London (1-2 December) there was an interesting dichotomy between how embedded ‘mobile’ seems to be the lives of the delegates and how far from embedded it is in our professional communication strategies. 

Posted in CRM, Marketing, mobile

How can pharma cross the Digital Chasm?

How can pharma cross the Digital Chasm? Once upon a time, an HR Director in a large organisation was trying to place me in the pigeonholes of corporate life.  Jolly as one is when the focus is “all about me”,

Posted in Marketing

Digital Healthcare 2016: #efp reflections Part 2

Digital healthcare in 2016 – The Patient is Dead, Long Live the Person! GPs are Healthcare Brokers. The Pharmaceutical Industry and Health Ambassadors partner for better outcomes.

Posted in Marketing, Social Media

The Digital Maturity Curve – where is your brand? #efp reflections Part 1

There were three themes that emerged for me from this year’s eyeforpharma (#efp) eMarketing Europe in Munich in early March and I’ll write about them in my next 3 posts. First, there was a sense of “where are we on

Posted in CRM, Marketing, Search, Social Media, Websites

5 things I’d like to hear from pharma marketers in 2011

1.  Digital is a core skill-set required for all marketers in our organisation. In FMCG, in banking, in the media, this has been true for years. But in pharma we still seem to think that the eMarketing person “over there” will

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Posted in Marketing

Why not Wikipedia?

Wikipedia is “The Elephant in the Room” for the pharmaceutical industry – large, dominant and highly visible, but we are mostly ignoring it and consequently it is out-of-date. Our stakeholders – physicians and patients – however, depend on it. Surely as an information-rich industry, in the interests of better patient care, we should considering how we can improve this, the largest and some would say most influential collection of human knowlege the world has ever seen?

Posted in Search, Social Media, Uncategorized, Websites

My takeaways from the PharmaBrand Summit

Last week’s PharmaBrand Summit in Monaco was attended by about 120 senior pharmaceutical industry experts from companies and agencies. This summit is about key trends in the market and how the industry is responding. Over the 3 days, four themes

Posted in Marketing

Eyeforpharma emarketing Berlin 2010 take-away No. 5: Social Media – essential but impossible?

Now we’ve got over the whole “do doctors use the internet” thing (see post 1 in this series) we are asking “do doctor’s really use social media?”. Well according to Meredith Ressi from Manhattan Research, 74% of doctors in the

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Posted in Uncategorized

Eyeforpharma emarketing Berlin 2010 take-away No. 4: Regulators don’t always say No

Delegates from last year’s eyeforpharma eMarketing Europe had indicated that more insight into the thinking of regulators would be very helpful, so Heather Simmonds of the UK’s Prescriptions Code of Practice Authority bravely took the stage to discuss the changing

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Posted in Marketing

Eyeforpharma eMarketing 2010 Berlin take-away No. 3: The basics are still important

In my last post I talked about providing good customer service being of paramount importance.  The first, most obvious way to serve your customer is to give them what they want when they ask for it.  These days we “ask”

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Posted in Marketing, Search, Websites

Eyeforpharma eMarketing 2010 Berlin take-away No. 2: Customer service has arrived

Just as other industries have been forced by customer attitudes, commoditised products and squeezing margins to focus on the customer needs instead of product features, so pharma must now.  And digital channels mean our customers are butterflies: alternative content, messages,

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Posted in Marketing

My top 5 take-aways from eyeforpharma eMarketing 2010 Berlin

With nearly 300 other pharma marketers and communicators I turned up in a chilly Berlin last week to attend eyeforpharma’s 5th Annual eMarketing Europe Summit.  There was a cautiously optimistic mood about the place, a sense that we’ve moved from

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Posted in Marketing

Why pharma should stop worrying about Web 2.0

Now there’s a thing.  Shouldn’t you worry about Web 2.0, when that means all your customers are talking and gossiping and complaining about your brand/company, without anyone listening/checking/correcting them?  What’s going on?   Aren’t all the experts telling us that reputations

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Posted in CRM, Marketing, Websites

What will Pharma Marketing and Medcomms be like in 2020?

The media have spent a week or three looking at the ‘noughties’ and marvelling at how far we’ve come, but we ain’t seen nothin’ yet in the digital revolution. There are massive changes happening in our society, relationships with corporations

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Posted in CRM, Marketing

Why pharma needs to stop saying “I can’t”

One thing that irks me a little is that when I Google my name (go on, admit it, you’ve done it too) the number one result is not me, but another Kay Wesley from London.  The “other Kay” is a homeopathic practitioner,

Posted in Search

Everyone else is doing it – can pharma communicate in 140 characters?

This week I attended @jeffpulver‘s 140Conf in London.  It was a one-day event dedicated to Twitter, as the name implies.    The day consisted of 35 short sharp presentations, with presenters hurried off the stage to loud music at the end

Posted in Social Media
by Kay Wesley of Kanga Health Ltd

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