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Build or Partner for Customer Relationships?

Develop your own website or connect via trusted 3rd party platforms? This was a central theme at the recent eyeforpharma Marketing Customer Innovation Europe conference in London. The round table I was chairing saw strong views for each ‘side’. Those

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Posted in pharma, Websites

Pharma is Ready to be ‘Human’ in Social Media – and how I got blocked by Twitter!

Report on Pharma Social Media Conference 2018 It would be an exaggeration to say we are already surrounded by brilliant examples of pharma using social media to meet patients’ needs. But at the international Pharma Social Media Conference last week

Posted in Marketing, pharma, Social Media

My 10 key takeaways from eyeforpharma Barcelona 2018

I sensed an atmosphere of determined optimism mixed with uncertainty. I heard diverse speakers from industry and beyond. This year’s eyeforpharma heralded some deep shifts, bringing together those working to remodel the industry with patients at the centre. Here are

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Posted in CRM, Marketing, pharma, Uncategorized, Websites

4 things I learnt at eyeforpharma Barcelona

Last month’s annual eyeforpharma Barcelona saw marketing and medical affairs leaders gather to discuss how they are engaging their customers. For me, the 4 themes of collaboration, patient centricity, ‘succeeding in failing’ and gender equality emerged. Here’s what I came

Posted in Uncategorized

Bring back the website

Check out the statements below.  Familiar? We tried a website with brand <x>, and it didn’t work, so we’re not going to build another’. ‘We have got too many websites; we need to reduce the number’. ‘We created this website

Posted in Marketing, Search, Websites

Eyeforpharma Barcelona 2015 – the Tipping Point?

There are a few themes we have been discussing in the pharmaceutical industry for a long time. The transformation of our businesses for a digital world. The need to put the patient at the centre of everything we do. The

Posted in CRM, Marketing, pharma

The Future of Digital Marketing – Pharma Takeaways

I attended eConsultancy’s Future of Digital Marketing Conference this month, feeling like I was playing truant from my usual pharma industry to learn what’s happening ‘out there’ in the less-regulated ‘real world’.  However, some of the challenges discussed were very

Posted in Uncategorized
by Kay Wesley of Kanga Health Ltd

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