Hello. Welcome to ByteSizePharma, where I explore the opportunities for digital communications for the pharmaceutical industry and healthcare.
I’ve been working in digital since the internet was invented and in pharma for a total of 30 years, including leading a pharma brand’s global communications and leading global eMarketing – so I’ve done one-brand-across-channels and one-channel-across-brands (not that digital is one channel of course…).
I am CEO of Kanga, an agency that helps pharmaceutical companies to embed digital channels into the communications mix. I am constantly surprised and delighted by the exciting new ways our clients and partners are using digital methods to engage and interact with customers. I hope to share some examples, ideas and challenges here, and I hope you’ll share yours, too.