About
Kay Wesley
Hello. Welcome to these pages, where I hope to explore how the pharmaceutical industry can engage with people in digital channels.
I’ve been working in digital for a long time and in pharma for a total of 15 years, including leading a pharma brand’s global communications and leading global eMarketing – so I’ve done one-brand-across-channels and one-channel-across-brands (not that digital is one channel of course…).
I am Global Director of Complete Digital, an agency that is part of Complete Medical Group, and am constantly surprised and delighted by the exciting new ways our clients and partners are using digital methods to engage and interact with customers. I hope to share some examples, ideas and challenges here, and I hope you’ll share yours, too.
To learn more about me you can look at my LinkedIn profile or follow me on Twitter.
Complete Digital is a team of the most experienced digital experts in healthcare today, helping pharmaceutical brand teams navigate the world healthcare professionals, providers and patients live in and interact with them in the most meaningful and impactful way.
As a pharma brand leader I wanted an agency that could provide both strategy and delivery, digital expertise but with high-quality scientific content. I wanted innovation, but understanding of our unique regulatory environment. That is the thinking behind what we’re doing at Complete Digital. Please contact me if you’d like to learn more.
It is not about the technology..Treating a pateint like a person is about reaching them with thoughts that matter…it is about communicating the idea, making complecated science understood, useful and practicle
I totally agree. If we lose sight of the patient it doesn’t matter what channel of communication we use. The fact is, patients consult Google before their doctor, so if we are really interested in good patient care we should be thinking hard about what we offer in terms of digital channel as well as others (face to face, print, broadcast etc). I am not sure at what point you thought I was claiming “it’s about the technology”?